{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While a lot of luxury brand names drive direct exposure via social media advertising, star collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't altered much in decades; it does not have TikTok, and does not give stars free han